OTP Bank repeatedly wins Best Digital Bank in Hungary title
published atAugust 17, 2020Tags:awards
OTP Bank repeatedly wins Best Digital Bank in Hungary title
Once again this year, OTP Bank won Global Finance magazine’s World’s Best Consumer Digital Bank Award 2020.
Headquartered in New York, Global Finance Magazine ranks the best banks and financial service providers of the world based on strict professional criteria. For the 21st time this year, it published the list of the world’s best digital banks, including those operating in the countries making up the Central and Eastern European region. Once again this year, in Hungary OTP Bank won Global Finance magazine’s World’s Best Consumer Digital Bank Award 2020.
At this time, recognition went to banks that made special efforts to develop a strategy for reaching and serving customers using digital services, to encourage the use of digital services successfully, to increase the number of customers taking recourse to digital channels, and to create attractive offers and a broad range of products aligned with the needs of their customers. In addition, the panel of judges also assessed the design and functionality of the internetbank and mobile banking platform. Award winners were selected based on the opinions of numerous corporate finance executives, bankers, banking consultants and analysts.
Changeover to digital banking services was inevitably accelerated this year by the global pandemic, but OTP Bank – always a pioneer in innovation – has long been at the forefront of these efforts. Even before the pandemic, almost two million customers of OTP Bank had used the internetbank and the SmartBank mobile application on a regular basis. In the months of April and May, the number of active users of online solutions rose by another 10 percent on both digital channels, and the number of digital transactions executed by customers increased by 15 percent. This meant tens of thousands of new customers banking online, and tens of thousands of additional transactions per day.
It is a token of OTP Bank’s commitment to digital developments that it was the first bank in Hungary to give its customers access to personal loans and consumer credits via online application, and it was also the first to introduce the ApplePay service. The credit institution puts special focus on enhancing its internet banking, SMS, call center and mobile banking services and on continuously expanding the functions of the Simple mobile application. Meanwhile, it plays a ground-breaking role in the digitalisation of branch processes; for example, it pioneers in the use of the digital signature pads in support of paperless banking and in increasing the prominence of deposit ATMs.
The activities of OTP Bank have been recognised in recent years by numerous Hungarian and international awards. The Budapest-based credit institution, which by now has become a leading participant in the Central and Eastern European region, serves more than 19 million customers in 12 countries by offering contemporary banking solutions. The bedrocks of its operation are stability and innovation.